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[ Art ], [ Best ], [ Blog ]

[ The Washington Post – Real Donald’s context ]


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This is an interesting phenomenon that happened this year’s election.
In the age of real-time googling era, people starts to not trust
politicians, and the Washington Post took that to the next level
creating a fact-check platform on Twitter.

Welcome to the future of politics.

[ 한국어 ]

올해 미국 대통령 경선을 보면서 가장 중요하게 생각했던점은,
디지털 플랫폼이 대선에 어던 영향을 미칠까 였습니다.
그리고 워싱턴포스트가 바로 그것을 해냅니다. 크롬 인터넷
웹브라우저에 Real Donald’s Context를 설치하면
트럼프의 모든 트윗에 팩트체크를 저절로 해주는 앱 입니다.

자 정치의 미래, 벌써 어디로 가고 있는지 보이지 않나요?

[ Art ], [ Best Student Work ]

[ OneShow / Inspiration / No.1 / Mercedes – The Invisible Drive. ]


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I’m sharing this because if you are student, you
are probably cracking the BMW OneShow College brief for 2016.

Alright. This is perfect example that gives you how to
crack this brief.

Mercedes – The Invisible Drive

insight:
F-CELL hydrogen fuel cell technology
creates 0.0 emissions.

key message:
Creating 0.0 emissions means it’s invisible to the environment

idea:
Let’s cover one side of the car with LED. Then, have a camera on the other side of the car
transmits the image to the LEDs which creates an illusion that makes car invisible.

——–

Alright, let’s carry this same analogy to our brief.

BMW connected drive

Insight:
With BMW connected drive,
you don’t have to never late again.

Key Message:
( Sample ):
I don’t have to be late to big annual events or
miss out on concerts and movies.

Idea:
( your idea execution )

See? this is easy.