[ Best Student Work ]

[ Art ], [ Best Student Work ]

[ OneShow / Inspiration / No.1 / Mercedes – The Invisible Drive. ]


No Comments

I’m sharing this because if you are student, you
are probably cracking the BMW OneShow College brief for 2016.

Alright. This is perfect example that gives you how to
crack this brief.

Mercedes – The Invisible Drive

insight:
F-CELL hydrogen fuel cell technology
creates 0.0 emissions.

key message:
Creating 0.0 emissions means it’s invisible to the environment

idea:
Let’s cover one side of the car with LED. Then, have a camera on the other side of the car
transmits the image to the LEDs which creates an illusion that makes car invisible.

——–

Alright, let’s carry this same analogy to our brief.

BMW connected drive

Insight:
With BMW connected drive,
you don’t have to never late again.

Key Message:
( Sample ):
I don’t have to be late to big annual events or
miss out on concerts and movies.

Idea:
( your idea execution )

See? this is easy.

[ Best Student Work ], [ Blog ]

GE – Energy Cloud


No Comments

Client: General Electric
Campaign Name: Energy Cloud

Idea:
전기 에너지를 가상 통화시스템으로 만들어, 전기가 없는지역에 공유하고
가족끼리 전기를 나누어 줄 수 있는 인터렉티브 플랫폼.

Big Ant Academy / Sook Myung’s Women’s University

Art Directors : Hyunjung Kim, Jimin Kim, Sohyun Jeon
Copy Writers : Hyunjung Kim, Jimin Kim, Sohyun Jeon

Instructor: Seowon Park, Sungkwon Ha

Contact: academy@bigantintl.com

[ Best Student Work ], [ Blog ]

Heineken – Touch Exchange


No Comments

Client: Heineken
Campaign Name: Touch Exchange

Idea:
i phone의 지문인식 기능을 이용해, 남녀가 지문으로 서로의 연락처를 공유할 수 있는 아이디어.

Big Ant Academy / Sook Myung Women’s University

Art Directors : Sungrok Choi, Yejin Kang, Sunah Park, Jihyun Lee, Suyung Choi, Yoonju Hwang
Copy Writers : Sungrok Choi, Yejin Kang, Sunah Park, Jihyun Lee, Suyung Choi, Yoonju Hwang

Instructor: Seowon Park, Sungkwon Ha

Contact: academy@bigantintl.com

[ Best Student Work ], [ Blog ]

Pedigree – Finder Bowl


No Comments

Pedigree – Finder Bowl from Sungkwon Ha on Vimeo.

Client: Pedigree
Campaign Name: Finder Bowl

Idea:
카메라가 달린 스마트 개밥그릇 Finder Bowl. 음식으로 유기견들을 유인하고 강아지 사진을찍어,
주인을 잃어버린 애완견들을 찾아준다.

Big Ant Academy / Sook Myung Women’s University

Art Directors : HyunJeong Kim, So-Hyun Jeon, NaYeon Lee
Copy Writers : HyunJeong Kim, So-Hyun Jeon, NaYeon Lee

Instructor: Seowon Park, Sungkwon Ha

Contact: academy@bigantintl.com

[ Best Student Work ], [ Blog ]

Zactlion – Tear Off Package


No Comments

zactlion

Client: Zact Lion Smoker’s Toothpaste
Campaign Name: Tear Off Package

Idea:
제품의 특성을 한번에 보여주는 페키지 아이디어.

Big Ant Academy / Sook Myung Women’s University

Art Directors : Ji-Hyun Lee
Copy Writers : Ji-Hyun Lee

Instructor: Seowon Park, Sungkwon Ha

Contact: academy@bigantintl.com

[ Best Student Work ], [ Blog ]

Scent Paint Project


No Comments

Client:
Campaign Name: Scent Paint Project

Idea:
시각장애인들도 다양한 색을 경험할 수 있도록 물감에 향기를 더해,
후각을 통해 색을 구분할 수 있게 하는 광고.

Big Ant Academy / Sook Myung Women’s University

Art Directors : Sungrok Choi, EunJoo Lee
Copy Writers : Sungrok Choi, EunJoo Lee

Instructor: Seowon Park, Sungkwon Ha

Contact: academy@bigantintl.com

[ Best Student Work ], [ Blog ]

Future Lions 2014


No Comments

자. 미래를 이끌어갈 학생들의 작품입니다.

미국에서 가장 유면한 인터렉티브 에이젼시 AKQA가 주최하는,
학생 인터렉티브 깐느 광고제 Future Lions.

그럼 올해 AKQA가 뽑은 우승작 5팀을 보실까요?

Google Gesture.

Google Gesture from August Östberg on Vimeo.

Donate by Update

Donate By Update from Tim & Bastian on Vimeo.

Do Zero for Climate Change

Do Zero For Climate Change! from Fabian Lakander on Vimeo.

Heart Me

HEARt ME from Anne Walde on Vimeo.

IBM – Passion is Power

IBM – Passion is Power from adam radi on Vimeo.

[ Best Student Work ], [ Blog ]

Heineken – Mycrophone


No Comments

Client: Heineken
Campaign Name: Mycrophone

Idea:
노래방 기계가 달려있는 Bar에서, 블루투스 기술을 이용하여 개인 스마트폰으로 모두가
노래를 부를 수 있게 도와주는 시스템.

Big Ant Academy / Sook Myung’s Women’s University

Art Directors : Jisang Kim, Soeun Park, Yejung Suh, Jieun Lee, Hyunyoung Cho
Copy Writers : Jisang Kim, Soeun Park, Yejung Suh, Jieun Lee, Hyunyoung Cho

Instructor: Seowon Park, Sungkwon Ha

Contact: academy@bigantintl.com

[ Best Student Work ], [ Blog ]

Gibson – Tech Pick


No Comments

Client: Gibson
Campaign Name: Tech-Pick

Idea:
유저가 기타칠때, 노래를 녹음하여 데스크탑으로 전송해 틀린부분을 교정해주는 디지털 기타피크.

Big Ant Academy / Sook Myung’s Women’s University

Art Directors : Yejin Kang, Sunah Park, Jihyun Lee, Sungrok Choi, Suyung Choi
Copy Writers : Yejin Kang, Sunah Park, Jihyun Lee, Sungrok Choi, Suyung Choi

Instructor: Seowon Park, Sungkwon Ha

Contact: academy@bigantintl.com